So you’ve decided to take your idea to the next step and here you are with your own startup ready to kickstart! Unless you’ve managed to save up a lot of money or you’ve recently inherited a very rich relative, looking for investment is one of your first main objectives. In this booming Lebanese entrepreneurial ecosystem, new investment opportunities are lining up by the day and they’re looking for people just like you. So where do you start and how do you find them?
Before getting started, it is important to note one thing: investors are people too! Their decisions are not programmed and their feelings often matter the most, as with all people. Though every investor shares the same ultimate goal - garnering a return on their investment - each one may have a very different set of values, preferences, and ways to achieve that.
“Nobody cares about your money more than you do.” No matter how devoted and honest a broker, a banker or an investor is, nobody will look after your money the way you will. Today, this option is available for almost everyone with a smartphone and an internet connection.
